Comments on: Gift Card Long Tail http://www.localoaf.org/2006/12/20/gift-card-long-tail/ Information: It's the Magic Fri, 10 Sep 2010 16:36:19 +0000 http://wordpress.org/?v=2.7 hourly 1 By: k7lim http://www.localoaf.org/2006/12/20/gift-card-long-tail/comment-page-1/#comment-177 k7lim Thu, 21 Dec 2006 09:13:11 +0000 http://localoaf.org/2006/12/20/gift-card-long-tail/#comment-177 one tail-lengthening is in WHEN consumer spending happens during the winter season. traditionally "black friday" is the huge surge. there's this "cyber monday" claim that the monday after thanksgiving is another surge as people surf for gifts at work. my understanding about gift cards is that retailer statistics don't reflect gift card sales when the gift card itself is sold. rather, sales figures will see a boost when the gift card amount is spent. so perhaps that lengthens the tail into the new year and beyond. also, once nice thing about living in CA. by law, gift certificates don't expire. i can't believe other states allow gift cards to just zero out... who wins from that? one tail-lengthening is in WHEN consumer spending happens during the winter season. traditionally “black friday” is the huge surge. there’s this “cyber monday” claim that the monday after thanksgiving is another surge as people surf for gifts at work.

my understanding about gift cards is that retailer statistics don’t reflect gift card sales when the gift card itself is sold. rather, sales figures will see a boost when the gift card amount is spent. so perhaps that lengthens the tail into the new year and beyond.

also, once nice thing about living in CA. by law, gift certificates don’t expire. i can’t believe other states allow gift cards to just zero out… who wins from that?

]]> By: Ken-ichi http://www.localoaf.org/2006/12/20/gift-card-long-tail/comment-page-1/#comment-176 Ken-ichi Thu, 21 Dec 2006 02:34:55 +0000 http://localoaf.org/2006/12/20/gift-card-long-tail/#comment-176 So ... where's the long tail? What am I supposed to be plotting the rank and frequency of? Sorry, this may be holiday dumbening in effect. So … where’s the long tail? What am I supposed to be plotting the rank and frequency of? Sorry, this may be holiday dumbening in effect.

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