Flickr is almost certainly the best online photo management and sharing application in the world. Show off your favorite photos to the world, securely and privately show photos to your friends and family, or blog the photos you take with a cameraphone.

Today I was bookmarking all the sites I have accounts for in an attempt to better organize and understand who and where all of my personal information is stored (which is an enlightening endeavor to say the least). I have a flickr account, and love their service, in fact I probably love it a bit too much.

Lately, though, I’ve noticed two self-promotion attempts by flickr that leave me questioning their humility. I’m sure that these are intended to be taken as tongue-in-cheek, though like Eminem once aptly stated “I joke when I say I’m the best, but a lot of truth is said in jest”.

The first advert is the quote at the beginning of the article which, at least in Firefox, gets entered automatically into your bookmark’s description field. The second is the image above, from the back cover of issue #7 in JPG magazine. Now, while I do think flickr is the best online photo manager in the world, I also think there are a lot of interface and interaction issues they have yet to solve. I guess I wouldn’t mind them being a tad more humble in their adverts, and not necessarily assume that all of my needs, desires and ambitions revolve around online photo sharing.

Oh what the hell, boast away guys, flickr rocks (just work on some of the interface issues! or hire someone from iSchool to?).